Stuart McGill – The Ultimate Bach

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Get the latest scientific evidence on back exercise – what helps and what hurts, and why, from a world renowned authority. Ultimate Back Fitness and Performance provides professionals with the evidence base to design and prescribe the best exercise programs for the back. A complete description of a 5-stage program is provided. Many examples illustrate each stage within a bad back rehabilitation program together with a performance enhancement program for athletes. Beginning with recognizing and re-patterning perturbed motor programs and progressing to the enhancement of stability, then endurance, the final stages continue with strength, power and agility training. Each step is well illustrated and instructive. Added to this are general approaches to assess the demand of individual activities and sports and how to identify the critical components that need specific focus in an individual’s back. Dr. McGill’s style makes for an easy read of this thorough and rich resource.

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Stuart McGill – The Ultimate Bach

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