Brian Van Der Horst – Lab Profile

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Brian Van Der Horst is known for more than 25 years as a management and marketing consultant, journalist. He has worked

for 20 years as a trainer and business, author of more than 1000 articles and two books.
Clients: Apple Computers, Sodexho, Castorama, Thomson Electronics, Laboratoires Glaxo, Michelin.

He was a manager of twelve concerts of Rolling Stones. Before his NLP study he had been an oceanologist and participated

in once of J.-Y. Cousteau expeditions.

LAB profile

It was a four day seminar held in May in Moscow (in English with translation into Russian).

The LAB Profile is based on cognitive science. It originated from research metaprograms done by a group of people who

formed the International Training Center for NLP when it was based in San Francisco (around 1978). This group included

Leslie Cameron, Brian van der Horst and some of the institutes students: Ross Steward and Rodger Bailey.

LAB profile is a powerful tool for personnel assessment, strategic consulting, market research.
LAB profile is based on NLP metaprograms concept. To have a LAB profile of a person or a target group is to have a tool

to involve them and to build a communication that will result in coherency and responsiveness of these persons or groups

towards the goals of your business

TOC of the seminar

# LAB profile
# Criteria Definition Exercise (part 1)
# Criteria Definition Exercise (part 2)
# Motivation Direction
# QA
# Comparison Focus Exercise
# Feedback on Exercise
# Leaders Values
# Sameness ? Deffierence metaprogram
# Talks on metaprograms
# Sell the Eiffel Tower Demo
# Strategies of Persuasion (part 1)
# Strategies of Persuasion (part 2)
# Talks on LAB (part 1)
# Talks on LAB (part 2)
# Decision Factors
# Working Traits (part 1)
# Working Traits (part 2)

What is

Neuro-linguistic programming (NLP) is a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States, in the 1970s. NLP’s creators claim there is a connection between neurological processes (neuro-), language (linguistic) and behavioral patterns learned through experience (programming), and that these can be changed to achieve specific goals in life. Bandler and Grinder also claim that NLP methodology can “model” the skills of exceptional people, allowing anyone to acquire those skills, They claim as well that, often in a single session, NLP can treat problems such as phobias, depression, tic disorders, psychosomatic illnesses, near-sightedness, allergy, the common cold, and learning disorders. NLP has been adopted by some hypnotherapists and also by companies that run seminars marketed as leadership training to businesses and government agencies.

There is no scientific evidence supporting the claims made by NLP advocates, and it has been discredited as a pseudoscience. Scientific reviews state that NLP is based on outdated metaphors of how the brain works that are inconsistent with current neurological theory and contain numerous factual errors. Reviews also found that all^{[dubious – discuss]} of the supportive research on NLP contained significant methodological flaws and that there were three times as many studies of a much higher quality that failed to reproduce the “extraordinary claims” made by Bandler, Grinder, and other NLP practitioners.

Brian Van Der Horst – Lab Profile

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